PPEEQQ
PPEEQQ athletes on a sunlit forest road

Clear vision, any weather, anywhere

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Runner on a mountain running track
Runner's World Project26

26 runners. 26 weeks. One marathon.

PPEEQQ supports Project26, the Runner's World project in which 26 runners spend 26 weeks preparing for the Enschede Marathon in 2027.

26

Runners

26

Weeks

2027

Enschede Marathon

Stop looking away

Stop looking away.

The sports eyewear industry doesn't just use PFAS — it doesn't even talk about it. Most brands ignore the problem. We solved it.

Read the story

Limited runs. Legendary editions.

OPEN Cycles Limited EditionLimited

OPEN Cycles Limited Edition

OPEN CycleCo-created with OPEN Cycle
Powerplus Gravel Team EditionLimited

Powerplus Gravel Team Edition

Thomas de GendtCo-created with Thomas de Gendt
Joy Beune LimitedLimited

Joy Beune Limited

Joy BeuneCo-created with Joy Beune
Project Ice VisionLimited

Project Ice Vision

Joy BeuneCo-created with Joy Beune
ProAdapt photochromic lenses

Lens Technology

ProAdapt.
Ultra-fast photochromic.

Lenses that adapt to any light in seconds — from dawn trail runs to blinding alpine descents. Revo hydrophobic, anti-fog, anti-glare.

Explore the tech

Dutch Design · Italian Made

Clear vision.
Any weather. Anywhere.

Light never stands still.

01 · The problem

Light never stands still.

Forest shade on the climb, deep shadow on the descent, then straight into the glare. Your eyes lag behind, and every second you squint is a second you're not reading the terrain.

ProAdapt reacts faster than you blink.

02 · The answer

ProAdapt reacts faster than you blink.

Our photochromic lenses shift tint in real time, so you spot obstacles earlier instead of adjusting to them late. Hydrophobic, anti-fog, and revo-coated — clear vision in any weather.

Grown, not drilled.

03 · The material

Grown, not drilled.

Frames made from renewable castor beans instead of fossil-based plastic. Designed in the Netherlands, crafted in Italy — short logistics, real craftsmanship.

Completely PFAS-free.

04 · The promise

Completely PFAS-free.

No forever chemicals on your face, in your sweat, or in the water. We stopped looking away — so you don't have to either.

Read "Stop Looking Away" — our mission
PPEEQQ Vision Pact
Join thePPEEQQ
Vision Pact

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