The PFAS campaign
Stop looking away
The sports eyewear industry doesn't just use PFAS — it doesn't even talk about it. Most brands ignore the problem. We solved it.
The industry looked away.
We didn't.
What if we told you your sunglasses might be as toxic as your non-stick pan? PFAS are in your pan. Your make-up. Your rain jacket. And yes — your sunglasses.
The sports eyewear industry didn't even know PFAS were a problem. We didn't wait for them to figure it out.
We asked our manufacturer: "Can we produce completely PFAS-free?" The answer was:
"PFAS? … what is that?"
2023
The email that changed everything
Our CEO Harmen sent one message to the product team — and set a two-year mission in motion.
Two years of chasing the impossible
From an uncomfortable question to the first 100% PFAS-free sports lens.
2023
The question nobody asked
"Why is the entire sports sunglasses industry still using PFAS in production?" We asked our manufacturer if we could go completely PFAS-free. The answer: "PFAS? … what is that?"
2023
We found the problem
Our lenses used harmful fluorine coatings — just like every other brand on the market. Nobody was talking about it.
2023 – 2025
Chasing the impossible
Countless tests, new techniques, endless dedication. No compromises on performance. No shortcuts.
2025
We solved it
100% PFAS-free lenses with Hydroleophobic® technology. Same water and grease repellency, without the forever chemicals.
No compromise on performance
Hydroleophobic® — without fluorine
Water and grease still bead up and roll straight off the lens. We rebuilt the coating from scratch so you lose nothing but the forever chemicals.
From beans to brilliance
We deliberately chose castor as the base material for our frames. Sustainability first, without compromising performance — petroleum-based plastics are hardly needed.
Dutch design, Italian made
Designed in the Netherlands, made in Italy. Dramatically fewer transport kilometres than the Asian production most eyewear brands rely on.
100% PFAS-free. A rare commitment in eyewear.
We eliminated forever chemicals without sacrificing performance, so you can focus on your sport with confidence and clarity.